GOOD, CLEAN, FUN

Non-toxic skin, hair, and self-care for kids and teens.

All Ages. All Stages.™

All Ages. All Stages.™

Transform routines into rituals with safe, scientifically-proven
formulas for the whole family.

Transform routines into rituals with safe, scientifically-proven
formulas for the whole family

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Bestsellers

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Safety Reigns Supreme

NO SULFATES

NO PARABENS

NO PHTHALATES

NO PETROLATUM

NO FORMALDEHYDE

Gentle, non-toxic & safe

EWG vetted ingredients

Safety tested for sensitive skin

Developed by dermatological experts

Clinically tested

NO PHTHALATES

NO PETROLATUM

NO FORMALDEHYDE

NO SULFATES

NO PARABENS

NO PHTHALATES

NO PETROLATUM

NO FORMALDEHYDE

NO SULFATES

NO PARABENS

NO PHTHALATES

SELF-CARE STARTS HERE

Healthy habits start young and last a lifetime—our kids and pre-teen formulas are the perfect place to begin.

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MINDFULLY MADE, SCIENTIFICALLY PROVEN

Potent, safe and non-toxic products Made By Moms in Medicine™, our leading dermatologists.

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INNOVATION MADE INCLUSIVE

Safe & effective skincare is the right of all. We ensure our formulas can be used by every body.

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Formulas enriched
by the world’s most beneficial ingredients