EVEREDEN GLOBAL PRIVACY POLICY

EVEREDEN GLOBAL PRIVACY POLICY

Effective Date: January 1, 2020 (Updated July 23, 2025)

Eden Brands, Inc. (“Evereden”, “we”, “our”, or “us”) is committed to protecting your privacy. The Evereden Global Privacy Policy (“Privacy Policy”) explains how we collect, use, disclose, and protect your personal information when you interact with our website (www.ever-eden.com), contact our team, place orders, or engage with us across social platforms or through customer support.  This policy applies globally and is intended to meet the requirements of the GDPR (EU), UK GDPR, the California Consumer Privacy Act (CCPA), and the Australian Privacy Act.

1. Who the Privacy Policy Covers

This Privacy Policy applies globally to all individuals whose personal information is collected and/or who interact with Evereden’s services – including shopping, inquiries, promotions, and/or communications.

2. Information We Collect

A. Device Information

We collect personal data to deliver our services securely and legally.

  • Examples:  IP address, browser type, operating system, time zone, pages viewed, time spent, and/or referring URLs.
  • Purpose: Site optimization, analytics, and fraud detection.
  • Collected Automatically: Via cookies, web beacons, pixels, and log files.

B. Order Information

  • Examples: Name, shipping/billing address, payment method (incl. card data), phone number, email.
  • Purpose: Fulfill orders, communicate with you, detect fraud, and legal compliance.
  • Collected From: Directly from you.
  • Disclosure: Shared with service providers like Shopify, payment processors, and couriers.

C. Support Interactions

  • Examples: Email history, recorded calls, skincare-related disclosures (if volunteered), health or medical info if submitted in support requests.
  • Purpose: Respond to inquiries, improve service, and to provide personalized support.
  • Collected From: You or someone contacting us on your behalf.
  • Disclosure: Support team, advisors, or authorities when required by law.

3. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Maintain session and cart data;
  • Provide personalized product recommendations and currency display; and
  • Analyze site traffic and user behavior.

You can control cookies via browser settings. For more detail, visit www.allaboutcookies.org.

4. Advertising & Analytics

We may use services like Google Analytics and Meta Ads to:

  • Understand user behavior;
  • Deliver targeted ads across the web; and
  • Measure ad campaign effectiveness.

You can opt out of personalized advertising via:

5. International Transfers

Your personal data may be processed or stored in the United States or other countries outside your jurisdiction. Where legally required, we take steps to ensure adequate protection or obtain your consent.

For Australian residents: You consent to overseas data transfers under Australian Privacy Principle 8.1, acknowledging that protections may vary by region.

6. Legal Basis for Processing (GDPR/UK GDPR)

If you’re located in the European Economic Area or the United Kingdom, we process personal data under the following legal bases:

·       Consent: When you agree to marketing or tracking.

  • Contractual Need: To fulfill purchases or support requests.
  • Legal Obligation: Where laws require us to retain or share data.
  • Legitimate Interests: Like improving site experience or preventing fraud — only when your rights don’t override ours.

7. How Long Do We Keep Your Data

We retain personal information only as long as necessary to:

  • Deliver services
  • Fulfill legal and financial obligations
  • Resolve disputes

You can request deletion of your data anytime — we’ll honor that unless legal reasons prevent it.

8. Security Measures

To help safeguard your personal information, we use:

·       Encryption (HTTPS, protected databases)

  • Access Controls (limit who can view sensitive data)
  • Internal Audits and Monitoring
    However, no online system is 100% secure. We encourage caution when sharing personal information online.

Despite our efforts, no method is 100% secure. You acknowledge the risks inherent in transmitting data online.

9. Your Rights by Region

Right

EU/ UK (GDRP)

 

California(CCPA)

Australia

Access your data

 

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Request corrections / deletion

 

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Object to processing

 

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Opt out of “sale” of data

 

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File complaint with regulator

 

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●  = Allowed                      ○ = Not Applicable or Not Guaranteed

To exercise any rights, contact us at: privacy@ever-eden.com

10. Children’s Privacy

Our services are not directed at children under 13. We do not knowingly collect personal information from minors. If we discover that a child has provided us personal data, we will delete it unless legally required to retain it.  Parents or guardians may contact us at privacy@ever-eden.com if they believe their child’s data has been collected inappropriately.

11. Automated Decision-Making

We do not engage in fully automated decision-making that produces legal or significant effects on individuals. Our ecommerce platform (Shopify) may apply limited automation for fraud prevention.

12. Behavioral Profiling and Communications

If you opt into marketing, via email or SMS, we may use your activity to tailor messages and recommendations. You can exercise control at any time:

·       Opt out of emails: utilize the unsubscribe link; and

·       Opt out of SMS: reply “STOPS”

13. Third-Party Tools & Integrations

We may use platforms including:

  • Shopify: storefront and payments;
  • Klaviyo: email;
  • Attentive: sms;
  • Yotpo: loyalty program
  • Meta, Tik Tok and Google: advertising; and
  • Zendesk: customer support.
  • Omniconvert: Run A/B tests and improve user experiences

Each of these service provider governs their own privacy policies; we recommend reviewing them if you desire more details.

14. Changes to This Policy

We may update this Privacy Policy from time to time. The most recent version will always be posted on our Website. Material changes will be communicated via email or banner notice on our website. You may always find the latest version of our Privacy Policy posted at www.ever-eden.com.

15. Contact Us

If you have questions, feedback, or wish to exercise any data rights, please contact:

Evereden Privacy Team
📧 privacy@ever-eden.com
📬 Eden Brands, Inc.
401 Broadway, Suite 2001
New York, NY 10013