If you’d asked our grandmothers about parabens or phthalates, they would have looked at you with a blank stare. When it comes to safe, clean skincare for women, we’ve still got a ways to go—but we’ve come pretty far.

In the past decade, scientists have discovered a slew of made-by-Mother-Earth superfoods and oils that are loaded with nourishing, skin-protecting properties. The good news: We grown-ups really can eat our veggies and get glowing, healthy skin from them, too. 

We're passionate about bringing these super-ingredients to the littlest members of our families. Every single ingredient we use is top-tier, plant-based, scientifically vetted, and praise-worthy.

So we’ll be honoring each one, right here, on the regular. First up: Kakadu Plum.

What is it?

A small, tart fruit native to Australia

What’s its story?

Traditionally used by indigenous tribes as medicine, the tiny fruits grow in arid, mountainous regions. They developed incredibly resilient, antibacterial properties in order to survive.

What are its benefits?

Kakadu plums are one of the world’s richest sources of naturally occurring Vitamin C, which helps firm skin and improves the way skin responds to UV light. (One tiny plum has 55 times the Vitamin C than a Florida orange, in fact). They’re also packed with free radical-fighting antioxidants like Gallic acid, which is known to restore the skin’s natural barrier, and Ellagic acid, which nurtures elasticity. (So much so that it’s being studied as a potential cancer-fighting treatment.)

Anything else?

The plums are traditionally used as an antibiotic and anti-inflammatory. Which means they can calm irritation, reduce swelling, and even fight baby acne.

Why does it sound familiar?

Kakadu plum is used in luxury skincare products made by brands like Jurlique, Le Prunier and DERMAdoctor, and has been touted as a “magic, must-have ingredient” by a stream of beauty editors. It just hasn’t made its way to baby and kids’ products yet, primarily because it’s about 20x more expensive than commonly sourced natural ingredients like coconut oil and olive oil.

What products is it in?

Our Shampoo & Body Wash, Light Jasmine Lotion, Fragrance Free Lotion and Diaper Rash Cream.